After-tax cash flow is minimized when a business operates as a passthrough entity rather than a taxable corporation.
Answer the following statement true (T) or false (F)
False
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When shares of stock held as an investment are sold, the difference between the proceeds and the carrying amount of the investment is recorded as a(n)
a. prior period adjustment b. operating income and losses c. paid-in capital addition d. gain or loss
Which of the following approaches to message reinforcement is most effective for products that are purchased more frequently at some times of the year than at others?
A) an average frequency strategy B) a gross frequency strategy C) a pulsing strategy D) a benchmarking strategy E) a heavy-up exposure pattern
Unsupported claims of superior performance or quality of a product may lead to lawsuits for a company
Indicate whether the statement is true or false
Which of the following is true of distribution structure?
A. Consumer products pass through a system that includes several producers and one wholesaler. B. The use of direct channels has increased in the past decade with the introduction of various Internet buying and selling schemes. C. Channels of distribution for business marketing are typically longer. D. A manufacturer market is most common for indirect users in direct channel.