Explain the value of knowing an audience in the preparation of a presentation
To deliver a presentation that focuses on the wants and expectations of an audience, you must determine who it is, what motivates it, how members think, and how members make decisions. Helpful information you can obtain about most audiences includes ages, genders, occupations, educational levels, attitudes, values, broad and specific interests, and needs.
As a general rule, audiences do want to be in tune with a speaker. A speech about climate change to a farm group should address the farmers' problems, for example, and not focus on theories of global warming. Additionally, different strategies are needed for audiences who think and make decisions differently.
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When using the "you attitude," what should be emphasized?
A) The needs of the writer B) The active voice C) Tone D) The needs of the reader
Why might marketers use market-penetration pricing?
What will be an ideal response?
Rudick Corporation is an oil well service company that measures its output by the number of wells serviced. The company has provided the following fixed and variable cost estimates that it uses for budgeting purposes. Fixed Element per MonthVariable Element per Well ServicedRevenue $4,500Employee salaries and wages$47,400 $1,200Servicing materials $700Other expenses$29,500 ?When the company prepared its planning budget at the beginning of July, it assumed that 34 wells would have been serviced. However, 36 wells were actually serviced during July.?The activity variance for revenue for July would have been closest to:
A. $9,000 F B. $9,000 U C. $10,800 F D. $10,800 U
Certain of the concepts and practices popularized by the human relations movement continue to be present today, especially those that involve human relations and employee motivation
Indicate whether the statement is true or false.