During the campaign, one candidate called into question the other candidate's
patriotism, noting, "Obviously, he cares little about our country because he has frequently
vacationed in Europe rather than here in the good old U.S.A".
How should we evaluate
this speaker's use of emotional appeal?
A) highly ethical, because he raised an appropriate issue and exposed the other
candidate's behavior
B) ethically questionable, due to his lack of evidence and reasoning regarding the
candidate's actual love of country
C) ethically sound, because he provides a concrete instance of how the candidate
failed to show love of country when he had the choice
D) ethically sound, since it reveals how one candidate understands what it means to
be patriotic and how the other candidate does not
B
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According to the Impact / Society box, “Top 10 Advertisers in the United States,” which of the following is true?
a. Auto manufacturers account for three of the top five advertisers in the U.S. b. Telecommunications companies spend nearly as much on advertising in the U.S. as General Motors. c. L’Oreal is the 7th largest advertiser in the U.S. d. Verizon is the top advertiser in the U.S.
In preparing a persuasive presentation, it is important to remember that generally listeners will actively avoid information that contradicts their existing attitudes, beliefs, and values
Indicate whether the statement is true or false.
Maintain eye contact with the listeners while delivering clinchers
Answer the following statement true (T) or false (F)
Give examples of your country's heroes, rituals, symbols, and values.
What will be an ideal response?