Who developed an early communications model that is a representation of the 5Ws?

a. Shannon and Weaver
b. Wilbur Schramm
c. Bob Taylor
d. Harold Lasswell


d. Harold Lasswell

Communication & Mass Media

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Constructing a neutral question can lead to a more fruitful discussion

Indicate whether the statement is true or false

Communication & Mass Media

Montriece stood before a room filled with high school seniors and their parents and said, "I come before you today, not as a financial consultant, but as a former college student myself

It has been some time since I've been in a college classroom as a student, but I can clearly remember the financial struggles of being a student. Today, I am going to present to you five ways you can cut costs for a college education." Why would this be a good opening for this audience? a. Because he reinforced the key ideas verbally. b. Because he built in redundancy. c. Because he had a good pace to the information. d. Because he established a motive for the audience to listen further.

Communication & Mass Media

When words reflect unqualified, often untrue generalizations that deny individual differences among people, they reflect the language barrier of _____.

A. bypassing B. polarization C. allness D. denotation

Communication & Mass Media

Media multiplexity and social information processing (SIP) agree that people can and do maintain close ties online.

a. true b. false

Communication & Mass Media