A strategy that improves the company's profitability and strengthens its market position meets which of the following tests of a winning strategy?

A. "How well does the strategy fit the company's situation?"
B. "Is the strategy helping the company achieve a sustainable competitive advantage?"
C. "Does the strategy increase shareholder wealth?"
D. "Is the strategy producing good company performance?"


Answer: D. "Is the strategy producing good company performance?"

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