In which of the following cases does Royalty Chocolates use a point of parity to promote its
products in the market?
A) Royalty Chocolates publicizes its use of free -trade and organic ingredients to distinguish
itself from competitors.
B) Royalty Chocolates decides to sell its chocolates in the familiar bar form as consumers
associate this form with chocolate.
C) Royalty Chocolates uses distinctive packaging to emphasize its position as a luxury
product offering in the market.
D) Royalty Chocolates bases its sales messages on its exotic ingredients and varieties of
chocolates from all over the world.
B
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What will be an ideal response?
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