Product planners need to consider products and services on three levels. At the second level, product planners must ________
A) offer additional product support and after-sale services
B) identify the core customer value that consumers seek from the product
C) turn the core benefit into an actual product
D) find out how they can create the most satisfying brand experience
E) define the problem-solving benefits or services that consumers seek
C
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Indicate whether the statement is true or false
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A) inspect your credit file and have any errors or unsubstantiated entries corrected or removed. B) sue the credit bureau if your credit file indicates that you should have been granted credit. C) same response as b, except you can sue only if you are a woman or member of a minority group. D) nothing; essentially FCRA imposes sanctions only on what information credit bureaus may not keep.
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Indicate whether the statement is true or false
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Answer the following statement true (T) or false (F)