Physicians need to be aware of how _____ influences consumer behavior. For example with Chinese patients the doctor should remember the Chinese believe foods can assist in healing disease so he or she would need to inquire about food choices and preferences. When dealing with Muslim patients, a doctor may need to share a small bit of personal information about himself or herself to gain the patient's trust. When dealing with a Russian patient, bad news is given to accompanying friends and relatives, not the patient.
A. culture
B. perception
C. motivation
D. family life-cycle stage
E. reference group membership
Answer: A
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