Define selective attention and selective exposure, and explain the strategies available to a speaker to overcome these problems. Identify which strategies you believe are most likely to succeed.

What will be an ideal response?


- Selective exposure involves exposing ourselves to information that is important to us personally and that is consistent with what we already believe.
- Selective attention involves whether to focus intently on a message, to follow it, to absorb it, and to take it seriously. These choices can be made consciously or unconsciously.
- The speaker can motivate the audience by making the message personally important to the listeners, making the message stand out, and making it easy to follow.
- Answers about favored strategies should include a rationale explaining why one strategy might be more effective than another.

Communication & Mass Media

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In her speech, Janie told the audience "Just like most of you, I struggle with paying for college textbooks. That is why I am advocating for more book rental options through the campus bookstore " Janie is persuading a receptive audience by telling them exactly what she wants them to do.

Indicate whether the statement is true or false

Communication & Mass Media

Nonverbal communication may be used to __________, to add nuances of meaning not communicated by your verbal message.

A. regulate B. illustrate C. complement D. accent

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Social penetration theory has been criticized because:

A) it places too much emphasis on dialectical issues. B) it relies too heavily on gender distinctions. C) it equates self-disclosure with relational closeness. D) it places too much emphasis on dialectical issues, and it equates self-disclosure with relational closeness.

Communication & Mass Media

Because the supervisor received regular complaints from the team regarding network problems, he made a file with details of allof the problems, Then he created a document outlining the problems and possible solutions, and passed it to the IT department. What was the document the supervisor created called?

a. Report b. Briefing c. Presentation d. Assessment

Communication & Mass Media