Which of the following is true?
a. The main focus of nonprofit marketing is to influence beliefs and attitudes
b. For-profit marketing and nonprofit marketing use different management techniques
c. Nonprofit marketing and for-profit marketing differ in terms of their environments
d. Nonprofits are run by do-gooders who have limited interest in efficient management and a dismissive attitude toward those who do
e. Working in the nonprofit sector is a poor career move for those who want to make "big money"
C
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The pricing method that is used primarily by service businesses is
a. return on assets pricing. b. gross margin pricing. c. target cost pricing. d. time and materials pricing.
In packaging, dye packs are ______.
A. freebies for people who wish to dye their hair B. used to prevent theft C. often made available in different colors D. used to increase the manufacturing cost of a product
The ethical approach that is low in self-interest and high in concern for others is ______.
A. utilitarianism B. altruism C. apathea D. ethical egoism
Hernandez Carpets Company buys a building for $115,000, paying $30,000 cash and signing a 30-year mortgage note for $85,000 at 11%. Prepare the journal entry for the purchase
What will be an ideal response