Rent and life insurance expenses are examples of flexible expenses
Indicate whether the statement is true or false
FALSE
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An American cola-manufacturing company that primarily targets rebellious and adventurous people most likely uses ________ segmentation
A) occasion B) geographic C) income D) benefit E) psychographic
Four frequently used targeting strategies are the micromarketing, undifferentiated, differentiated, and ________ targeting strategies.
A. economic B. concentrated C. geographic D. global E. benefit-based
One advantage of the payback period method is that it provides a rough measure of a project's liquidity and risk.?
Answer the following statement true (T) or false (F)
Which one of the following is most useful for measuring the bias in a forecast?
A) cumulative sum of forecast errors B) standard deviation of forecast errors C) mean absolute deviation of forecast errors D) percentage forecast error in period t