Which of the following is not a part of comprehensive income?
a. foreign currency items
b. cash flows from stock investments
c. unrealized gains and losses on available-for-sale securities
d. pension liability adjustments
b
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Becoming part of a personally relevant moment in consumers' lives through ________ can broaden and deepen a company or brand's relationship with the target market
A) advertisements B) events and experiences C) sales promotions D) public relations E) direct marketing efforts
Which of the following is one of the most costly problems in a workplace?
A) Lack of communication B) Poorly done presentations C) Limited listening skills D) Turnover E) Conflict
The style of group decision making where group votes and majority rules is:
a. democratic. b. consultative. c. consensus. d. normative.
Jeffrey O'Donnell works for a producer of dairy products and knows all about these products. He is responsible for only two very large chain customers. Other sales reps, like Jeffrey, call on other large chains for this producer. They regularly call on the central offices of these big retail chains and encourage them to buy the company's full line. Jeffrey is a
A. manufacturers' agent. B. missionary salesperson. C. retail order taker. D. technical specialist. E. member of his company's major accounts sales force.