Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal presentation and promotion of ideas, goods,
or services by an identified sponsor via print, broadcast, network, electronic, and display media?
A) advertising
B) personal selling
C) sales promotion
D) direct marketing
E) public relations
A
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The management of Cleancut Lawnmowers has calculated the following variances:
When determining the total product cost flexible budget variance, what is the total manufacturing overhead variance of the company?
A) $5000 F
B) $8500 F
C) $3000 F
D) $11,500 F
What is an effective way to let the audience know early on what reward they can gain from your presentation?
a. Use a reward in the attention getter. b. Pass around a sign-up sheet for extra credit points. c. Set up drawings and offer door prizes. d. Create flyers that advertise hors d’oeuvres.
Which of the following can be classified under visionary competency?
A. respect for others B. global perspective C. loyalty D. personal integrity E. flexibility
One aspect of revising a report for style is to check that you have used active and passive voice appropriately
Indicate whether the statement is true or false