A localized or multidomestic strategy ________.
A) is generally preferable to a global strategy in situations where buyers are price sensitive because a "think local, act local" type of multidomestic strategy is better suited to achieving low unit costs than a global strategy.
B) involves much less adherence to using the same basic competitive strategy theme (low-cost, differentiation, best-cost, or focused) in all country markets.
C) is generally best suited for globally standardized industries, in which small country-by-country differences can be accommodated.
D) is generally inferior to a global strategy when it comes to pursuing product differentiation.
E) has two big drawbacks: (1) it hinders the transfer of a company's competencies and resources across country boundaries because the strategies in different host countries can be grounded in varying competencies and capabilities, and (2) it does not promote building a single, unified competitive advantage, especially one based on low cost.
E) has two big drawbacks: (1) it hinders the transfer of a company's competencies and resources across country boundaries because the strategies in different host countries can be grounded in varying competencies and capabilities, and (2) it does not promote building a single, unified competitive advantage, especially one based on low cost.
A multidomestic strategy ("think local, act local") calls for varying a company's product offering and competitive approach from country to country in an effort to be more responsive than a global strategy, at least in terms of adapting to significant cross-country differences in customer preferences, buyer purchasing habits, distribution channels, or marketing methods. The two major drawbacks of a multidomestic strategy are: (1) it hinders the transfer of a company's competencies and resources across country boundaries because the strategies in different host countries can be grounded in varying competencies and capabilities, and (2) it does not promote building a single, unified competitive advantage, especially one based on low cost.
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