What can U.S. marketers learn about mobile marketing by looking overseas?
What will be an ideal response?
In developed Asian markets such as Hong Kong, Japan, Singapore, and South Korea, mobile marketing is fast becoming a central component of customer experiences. In developing markets, high smart-phone penetration also makes mobile marketing attractive. For example, Coca-Cola created a national campaign asking Beijing residents to send text messages guessing the high temperature in the city every day for just over a month for a chance to win a one-year supply of Coke products. The campaign attracted more than four million messages over the course of 35 days.
You might also like to view...
The recent focus of videoconferencing companies like Hewlett-Packard has been on—
a. developing cameras that display more than one participant at a time b. improving audio technology so that participants can talk at the same time c. making the equipment more affordable for small businesses and nonprofits d. making virtual (video) meetings more like actual meetings
Discuss the purpose of and problems with the Kyoto Protocol from the perspective of the United States
An understatement of ending inventory will cause an understatement of assets and equity on the balance sheet.
Answer the following statement true (T) or false (F)
Congressional legislation implementing the Madrid Protocol:
A) allowed copyright holders to gain international recognition of their copyright. B) allowed U.S. trademark owners to file for registration in the many member countries of the Protocol by filing a single application. C) gave international trade secret protection. D) simplified the procedure for acquiring international patents.