Which of the following best describes routine purchases made from the same suppliers used in the past?
A) straight rebuys
B) modified rebuys
C) new-task purchase
D) repetitive purchase
A
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Select the statement that represents a situation where informed consent is not operative.
A. The complexity of a product has been fully explained to a consumer. B. The extended warranty conditions on a product have been fully disclosed to a consumer. C. The customer is not clear about the calculation of the interest rate on a leased product transaction. D. Warning labels on a product have pointed out any potential hazards associated with operating it. E. All of the answers are correct. F. None of the answers are correct.
Some fast-food restaurants offer tasty and convenient food at affordable prices, but in doing so they contribute to a national obesity epidemic and environmental problems. These fast-food restaurants overlook the ________ philosophy
A) marketing concept B) product concept C) production concept D) societal marketing concept E) selling concept
Which of the following would describe a callable bond?
A) Borrower has the right to pay off the bonds prior to due date. B) Borrower has the right to issue more bonds prior to due date. C) Borrower has the right to call off the interest payments on the bonds. D) Investor has the right to call off the interest payments on the bonds.
An automobile company decides to improve the quality of its products and bring more variety into its entire product line. The company has decided to adopt ________.
A. focused cost leadership B. focused differentiation C. broad differentiation D. industry-wide cost leadership E. industry-wide differentiation