Following the change in consumer values and consumption patterns after the Great Recession, marketers have changed their marketing strategies to emphasize the ________ of their products
A) image
B) value
C) durability
D) safety
E) uniqueness
B
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True Green Inc, a pharmaceutical company, is promoting a new drug for arthritic knee pain. With the help of its existing database of hospitals and private clinics, True Green is sending out sales letters to all its prospective customers. Which of the following would be an appropriate rhetorical question to be used in the sales letter?
A. How long have you been suffering from arthritic knee pain? B. Would you like to be free from arthritic knee pain? C. What medications have you been prescribed for arthritic knee pain? D. What causes arthritic knee pain?
Imagine that you want to engage in a planning experience with your team members and early investors. Select a planning tool and explain why that tool would be appropriate.
What will be an ideal response?
The study of an individual financial statement item over several accounting periods is called:
A. Ratio analysis. B. Time and motion analysis. C. Horizontal analysis. D. Vertical analysis.
_____, which is nonvolatile, holds data when the computer is off or during the course of a program's operation, and it is also used to store large volumes of data for long periods
a. Random access memory c. Secondary memory b. Read-only memory d. Programmable read-only memory