Which is chanciest type of contract for an advertising agency?

A) commission contracts
B) equitable contracts
C) equity contracts
D) variable performance


Answer: C

Communication & Mass Media

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What are the words, phrases, or clauses that are overused called?

a) Clichés b) Bureaucratese c) Transitions d) Nouns

Communication & Mass Media

"Protecting the welfare of the American farmer is more important than balancing the

Federal budget," is an example of a proposition of (a) fact. (b) value. (c) policy. (d) definition.

Communication & Mass Media

Our ability to process information is at _____ words per minute while the rate at which information is spoken is 125 words per minute

a. 200-400 b. 600-800 c. 40-90 d. 10-30

Communication & Mass Media

Which of the following is a guideline for developing acquaintance relationships?

a. Ask questions, listen carefully, and follow up on what has been said. b. Exchange honest opinions even if they are not similar to a partner’s opinion. c. Share personal information about family and life. d. Strongly stress your points whenever there is a difference of opinions.

Communication & Mass Media