FittedStyle is a clothing company. It has recently introduced a new line of heavy-duty shirts. These shirts are made from tough fabric that is highly resistant to stains and wear and tear. FittedStyle is targeting its existing customers with its shirts. According to Ansoff's strategic opportunity matrix, which of the following strategic alternatives has been adopted by FittedStyle?

A. Market penetration
B. Diversification
C. Divestment
D. Product development


Ans: D. Product development

Business

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