What are four key actions that increase the opportunity for success in a global fundraising campaign for an organization? Given an example of an organization that had a successful fundraising effort and describe how the actions were implemented in the campaign.

What will be an ideal response?


The four key takeaways from the Ice Bucket Challenge, a fundraiser for ALS (also known as Lou Gehrig’s disease), were as follows: 1. Relate the campaign to a cause people can commit to. This challenge was to support a debilitating disease that impacts all ages. 2. Keep it simple. The Ice Bucket Challenge required the use of a mobile device, a social media account, a bucket of ice and water, and a willing participant. 3. Make it fun. The challenge was entertaining, timely, and easy to share. 4. Celebrity endorsements are key. Celebrities increase views and interest in the cause and activity. Students may provide a different fundraiser as an example but should explain how the campaign implemented the four important strategies for success.

Communication & Mass Media

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Pamela discussed the Green Energy Program's four major commitments:

clean energy, renewable energy, independence from foreign suppliers, and economic growth. Organizing her speech in this manner constituted using a ____ pattern. A) causal B) spatial C) categorical D) chronological

Communication & Mass Media

Matching

Column A Column B ______1. Are these two items being compared similar? A. Biased ______2. Can I find the same information in another source? B. Analogy ______3. Is the author a recognized authority on the topic? C. Verifiable ______4. Does the author have anything to lose or gain? D. Credible

Communication & Mass Media

An interviewee should never ask a clarifying question because it indicates they were not listening

Indicate whether this statement is true or false.

Communication & Mass Media

"You never get a second chance to make a first impression" exemplifies the principle of _______

a. inevitability b. irreversibility c. unrepeatability d. ambiguity

Communication & Mass Media