Strong brands can reduce marketing costs. How do they accomplish that?

What will be an ideal response?


The brand sells the products and as people become more comfortable and knowledgeable, the marketer does not need to spend as much money explaining who the company is or what it does.

Business

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According to the World Bank, firms from Australia, Denmark, Finland, and Japan engage in the most corrupt business practices

Indicate whether the statement is true or false

Business

Culture is the sum total of beliefs, values, knowledge, ethnic customs, and objects that people use to adapt to their environment

Indicate whether the statement is true or false

Business

The Oil Pollution Act authorizes the U.S. government to clean up oil spills and spills of other hazardous substances in ocean waters within 12 miles of the shore

Indicate whether the statement is true or false

Business

Internal control procedures for cash receipts do not require that:

A. Clerks having access to cash in a cash register should not have access to the register tape or file. B. All collections for sales are received immediately upon making the sales. C. Cash sales should be recorded on a cash register at the time of each sale. D. Custody over cash is kept separate from its recordkeeping. E. An employee with no access to cash receipts should compare the total cash recorded by the register with the record of cash receipts reported by the cashier.

Business