Which of the following is FALSE concerning the use of pictograms?
a. Use a pictogram when you wish to convey bar chart information in a more literal, visual manner.
b. Double the height and width of a picture to show a 100 percent increase.
c. Choose an image that is related to the subject being discussed.
d. All of the above are true.
B
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Each of the following statements about the use of decorative models is true, except:
A) the presence of a decorative model improves ad recognition, but not brand recognition B) attractive models produce higher levels of attention than do less attractive models C) the presence of an attractive model produces higher purchase intentions for any type of product D) the presence of a decorative model influences the affective component of attitude
Which of the following is an addition to net income when the indirect method is used?
a. an increase in inventory b. a loss on sale of equipment c. a decrease in accounts payable d. an increase in accounts receivable
Where in the financial statements should basic and complex EPS figures for income from continuing operations be reported?
a. In the accompanying notes b. In management's discussion and analysis c. On the income statement d. On the statement of cash flows
What is the trade-off in selecting the initial forecast period?
What will be an ideal response?