Public relations objectives ________
A) are generalized statements
B) are measurable
C) are the specific actions taken to achieve goals
D) all of the above
E) none of the above
Answer: B
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You learn that most people in your student audience are active in the Greek system on campus. In other words, you have learned about the audience's __________.
A. group membership B. cultural background C. knowledge level D. attitudes
Using specific styles of speaking and interacting is called:
A) Intragroup communication B) Empowerment communication C) Orientation D) None of these choices
The conclusion of a presentation speech should contain
a. a challenge to the audience b. an appeal for specific action c. the bestowal of an award or plaque d. all of the above e. none of the above
Your textbook authors’ nonverbal communication classifying system includes ______.
a. gestures and body posture/orientation b. haptics and proxemics c. visual-auditory codes, contact codes, and place and time codes d. kinesics, physical appearance, facial communication, and paralanguage