Public relations objectives ________

A) are generalized statements
B) are measurable
C) are the specific actions taken to achieve goals
D) all of the above
E) none of the above


Answer: B

Communication & Mass Media

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You learn that most people in your student audience are active in the Greek system on campus. In other words, you have learned about the audience's __________.

A. group membership B. cultural background C. knowledge level D. attitudes

Communication & Mass Media

Using specific styles of speaking and interacting is called:

A) Intragroup communication B) Empowerment communication C) Orientation D) None of these choices

Communication & Mass Media

The conclusion of a presentation speech should contain

a. a challenge to the audience b. an appeal for specific action c. the bestowal of an award or plaque d. all of the above e. none of the above

Communication & Mass Media

Your textbook authors’ nonverbal communication classifying system includes ______.

a. gestures and body posture/orientation b. haptics and proxemics c. visual-auditory codes, contact codes, and place and time codes d. kinesics, physical appearance, facial communication, and paralanguage

Communication & Mass Media