Loyalty programs such as Marriott Rewards and American Airlines Advantage are examples of segmentation by ________
A) usage rate
B) occasion
C) geodemography
D) psychographics
E) geotargeting
A
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Appropriation of retained earnings has been used primarily to limit the availability of retained earnings for paying stockholders' dividends
a. True b. False Indicate whether the statement is true or false
Which theory below suggests that human performance is directed by conscious goals and intentions?
A. goal-setting theory B. Alderfer’s ERG theory C. Herzberg’s two-factor theory D. McClelland’s acquired needs theory
Which two psychologists are credited with the development of positive psychology?
a. Katz and Khan b. Frost and Dutton c. Seligman and Csikszentmihalyi d. Siegfried and Roy
When a manufacturer changes from using a single plantwide predetermined overhead rate to multiple predetermined overhead allocation rates, the product unit cost may be more accurate
Indicate whether the statement is true or false