The word “spokesman” is an example of ______.

a. the generic he
b. a man-linked word
c. a lexical gap
d. semantic derogation


b. a man-linked word

Communication & Mass Media

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Marlon worked on a story about the increasing pollution in his city. It was a video report in which he included photographs of the city adversely affected by pollution. He recorded his voice, which went along with the video

Which format of the story did he work on? a) Voice-over b) Voicer c) Voice/Sound bite d) Voice

Communication & Mass Media

Which of the following generations is considered independent, adaptable, creative, technoliterate, genuine, and results-oriented?

A) Millennial B) Gen X C) Late Boomer D) Early Boomer E) Traditionalist/Silent

Communication & Mass Media

According to your textbook, a simple rule to help you listen for content and relational meanings and convert messages into knowledge is to

A. look, listen, and understand B. look, stop, and understand C. stop, listen, and look D. stop, look, and listen

Communication & Mass Media

With which communication tradition is Organizational Information Theory most closely associated?

A. rhetorical B. cybernetic C. semiotic D. phenomenological

Communication & Mass Media