Humorous approaches to persuasion are most effective when
a. fear arousal is used in conjunction with the humor.
b. people really care about the topic.
c. the person really needs to remember the message.
d. the message is relatively unimportant.
D
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Which of the following brain-scanning techniques is correctly matched with its description?
A. Positron emission tomography (PET): uses magnetic fields to cause a momentary interruption of the brain's electrical activity B. Functional magnetic resonance imaging (fMRI): traces biochemical activity in the brain C. Electroencephalogram (EEG): records the brain's electrical activity through electrodes D. Transcranial magnetic stimulation (TMS): produces a graph of electrical wave patterns
Which of the following techniques would be most appropriate for treating alcoholism or smoking?
a. systematic desensitization b. flooding c. a token economy d. aversive conditioning
You ask a student to describe the path to his dorm room. The most likely way in which he will do this is to ________
a) recite a rote list of directions he memorized b) give you the GPS location of his dorm room c) walk through a mental image of the path and describe it to you as he does it d) none of these
You are participating in a social psychological research experiment and the researcher reads the instructions to you and the other participants so that all of you hear the same instructions. By standardizing the instructions, the researcher is attempting to control the:
A. dependent variable. B. demand characteristics. C. framing effect. D. experimental outcome.