Which of the following is not a primary source of ad fraud?
A. browser extensions that insert ads into a premium publisher's website and then list the ads as available on a programmatic ad exchange
B. ad targeting firms that create bots that imitate the behavior of real shoppers and then charge advertisers
C. botnets hired by publishers to click on web pages to create phony traffic
D. native advertising that is displayed on a social media site
Answer: D
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________ does not allow direct generalizations to a specific population, usually because the population is not defined explicitly
A) Snowball sampling B) Judgmental sampling C) Convenience sampling D) Simple random sampling
______ refers to the components of culture that we can see in an organization.
A. Competing culture B. Observable culture C. Clan culture D. Unobservable culture
In the context of entrepreneurship, ______ is a process whereby people can influence and control their own behavior, actions, and thinking to achieve self-direction and self-motivation.
a. effectuation b. self-leadership c. vesting d. offering
________ project management concentrates firmly on thorough planning up front.
Fill in the blank(s) with the appropriate word(s).