Carlsberg’s development features a complex pattern of inward overseas investment, transnational alliances and joint ventures that later it acquires. Why choose this strategy? Why do prospective partners engage with Carlsberg, given its seemingly predatory instinct for 100% ownership and control?

What will be an ideal response?


? Reduced investment costs of each new market entry
? Lower risks by accessing a local partner’s knowledge
? Greater flexibility – JVs are a lesser commitment than a wholly owned operation, with the partner a
potential acquirer if Carlsberg elects to exit in due course
The main benefits for partners appear to be:
? Sharing new investment costs
? Access to state of art brewing technology and international brands
? Potential to ‘cash out’ in the medium/long term (often attractive to local entrepreneurs).

Business

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We can focus on the rewards we will receive and thus the image of our future with what type of natural reward strategy?

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Dunning's theory of international production proposed that for a firm to invest in facilities overseas, it must have three kinds of advantages: ownership specific, location specific, and _______.

Fill in the blank(s) with the appropriate word(s).

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Which statement is an INCORRECT description of convenience sampling?

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