Services delivered through machinery such as computer kiosks, ATMs, and vending machines can reduce the ____ that comes from increased contact with human employees.
A. intangibility
B. perishability
C. heterogeneity
D. inseparability
E. tangibility
Answer: C
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The equity-premium puzzle refers to the surprising result that
A. stock prices are inversely related to interest rates. B. the transactions costs for buying stocks may be as high as 5 percent of the total value of those stocks, greatly reducing the net returns to stocks. C. equity prices are much too high when compared with the fundamental value of the stock market, as determined by using the present-value formula. D. people will not pay to avoid risk in everyday situations, but when it comes to the stock market, people are willing to give up large potential returns to stocks in order to buy safer Treasury securities.
Ethnographic research ________
A) comes from traditional focus groups B) is gathered where people live and work C) provides secondary data D) is a type of quantitative research E) provides data to marketers when observation is impossible
The illegal buying and selling of products outside of sanctioned channels is referred to as the
A. white market. B. gray market. C. blue market. D. black market. E. red market.
Refer to Data Table A. The value 13.10 is ______.
a. the grand mean
b. the average of values for Item 1
c. the average of values for Item 2
d. the average of values for Item 3