Strategic planning is the stage between ________ and ________

a. The client pitch and fact gathering
b. Fact gathering and creative execution
c. Copywriting and art direction
d. Concept testing and the big idea


b

Communication & Mass Media

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We can use alliteration to emphasize an idea, to create a humorous tone, or as a(n) ________ device (a verbal device that makes information easier to remember)

Fill in the blank(s) with correct word

Communication & Mass Media

Whenever Janice's coworker, Betty, talked to her, she always stood about one foot away from Janice. Janice tended to feel uncomfortable because Betty was infringing on her:

A. Personal space B. Intimate space C. Friendly space D. Work space

Communication & Mass Media

The number of sources and pieces of information you will need depends in part on the type of speech you are giving and your own expertise

Indicate whether the statement is true or false

Communication & Mass Media

How false must a communicator's statement be in order for a libel plaintiff to win a lawsuit?

a. Entirely false. b. False in any respect. c. Substantially false.

Communication & Mass Media