In the business market, organizational customers purchase products from the fishing and agricultural industries to use in their finished products. These are examples of ________.
A. processed materials
B. raw materials
C. component parts
D. MRO products
E. accessory equipment
Answer: B
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Four friends, Phillips, Eliza, John, and Jacob, are associated with Redhood Ltd. in different ways. Phillips is the CEO of Redhood Ltd., Melissa works as an accountant, while John owns some shares of Redhood Ltd., and Jacob has some debt securities issued by the company. ?Who is likely to be paid last in case of a bankruptcy?
A. ?John B. ?Jacob C. ?Phillips D. ?Melissa
The acquired needs theory is also known as the ______ needs theory.
a. learned b. assumed c. delegated d. developed
Which theorist is associated with Justice as Fairness theory?
A. Immanuel Kant B. John Rawls C. Jeremy Bentham D. John Stuart Mill
The marketing managers of Havtol Inc., a food products company, want to choose the most effective advertisement for their latest product, Havtol Potato Chips
They create an online discussion site where a chosen group of customers can express their opinion, discuss among themselves, and improvise on the concept for their advertisement. In this scenario, Havtol Inc. uses__________to create an effective advertisement for their product. Fill in the blanks with correct word.