As a general rule of persuasive speaking, never ask the audience to
a. make only small changes in their thinking.
b. imagine the situation or circumstances of someone else.
c. do what you have not done yourself.
d. reconsider long-held values.
Answer: c
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When you’re considering margins in the design
a. Try to allow at least a half inch of space on the top, bottom, and both sides of a single page ad b. You can run type to the edge of the page as long as it does not run into the gutter c. They are not important if the visual bleeds off the page d. Always reduce the font size to make the copy fit
VOA has frequently vacillated between disseminating Western propaganda and providing objective information.
Answer the following statement true (T) or false (F)
When perceived response efficacy is high and the perceived threat is high, message receivers are likely to use which process identified by the EPPM?
a. fear control b. response control c. efficacy control d. danger control
Audience segmentation means that the speaker can divide the listeners into subgroups
Indicate whether the statement is true or false