The first step in the media selection process is to ________
A) develop a customer media profile
B) establish a media budget and objectives
C) create a media plan
D) buy media
E) place media
B
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Use the five transactions for Hennigan Company described below to answer the question(s) that follow(s). Dec 1 Hennigan purchases two new saws on credit at $375 each. The saws are added to Hennigan's rental inventory. Payment is due in 30 days. 8 Hennigan accepts advance deposits for tool Company of $75. 15 Hennigan receives a bill from Farmer's Electric Company for $150 . Payment is due in 30
days. 20 Customers are charged $750 by Hennigan for tool Company. Payment is due from the customers in 30 days. 31 Hennigan receives $500 in payments from the customers that were billed for Company on December 20. Refer to the transactions for Hennigan Rentals. Based on the October 31 transaction, Hennigan will record which of the following in its accounting records? a. a credit in Accounts Payable for $500. b. a credit in Accounts Receivable for $500. c. a debit in Accounts Payable for $500. d. a debit in Accounts Receivable for $500.
If Mussel Company has working capital of $540,000 and a current ratio of 3 to 1, the amount of current assets is:
a. $540,000 b. $810,000 c. $270,000 d. $405,000
The main problem with analyzing historical data is that ______.
a. There is never enough of it to provide reliable data. b. The data collected was for another purpose than that addressed by the current issue. c. Historical data can provide insight into past behaviors, but may not predict behavior in new environments. d. Historical data was gathered on a different market segment.
A cosmetics company violates regulations by not adequately labelling its products. Which of the following agencies has the power to enact the statutes that govern such a violation?
A) the Medicines and Healthcare Products Regulatory Agency B) the U.S. Department of Agriculture C) the Federal Trade Commission D) the Food and Drug Administration