At a party, Jenny talks to a flight attendant who mentions the passenger she had in first class who needed a second seat for his oxygen and other medical equipment
Jenny realizes that modifying buses for medical needs instead of luxury could open a whole new market. This is an example of:
A) product strategy
B) transactional selling
C) the persuader stage
D) the marketing mix
E) the marketing concept
E
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List and briefly describe the differences between industrial or organizational buying and consumer purchasing behavior
What will be an ideal response?
One of the benefits of value-driven marketing is that attention to customer needs and wants will likely result in
A. increased competition. B. higher prices than the market leader charges. C. long-term relationships. D. strong connections among competing firms in the marketplace. E. lower prices.
Answer the following statements true (T) or false (F)
1. The Wagner Act (NLRA) makes it illegal for an employer to designate a representative of the employees in negotiations over wages, hours, and working conditions. 2. Dempsey Foods is a large meat processing plant located in the Midwest. The company has been very concerned about safety in the plant and so it organizes a group of employees, selected by the plant manager, to ask other employees what can be done to improve safety. After talking with other employees, the safety group tells the plant manager safety would be improved by increasing wages, cutting hours, and buying new safety equipment. The plant manager asks the group whether the employees would be happy with an increase in wages and some new safety procedures. The safety group checks with the other employees before telling the plant manager those changes are acceptable. The plant manager implements the changes. This exchange between the plant manager and the safety group would be likely considered illegal under the Wagner Act (NLRA). 3. According to the Wagner Act (NLRA), an employer must recognize and treat a union as the representative of all employees (even those that did not vote for the union) if the union has majority support of the employees. 4. The National Labor Relations Board has responsibility for conducting union representation elections and enforcing the NLRA's unfair labor practice provisions. 5. The National Labor Relations Board has two branches, a general counsel's office and a five-member board of elected officials.
In which of the following scenarios would the contract likely NOT be enforced against the minor involved?
A) Janice, a minor enrolls in a cosmetology school and signs a tuition fee payment agreement B) Samantha, a minor buys grocery items from the local supermarket C) Jasper a minor buys clothing from the Gap for college D) Toby a minor, buys a sports car from Thunder Motors Limited. E) Kyle, a minor and renowned hobbyist, signs up for sky-diving lessons and promises to pay the relevant fees in installments