Solutions selling is an extension of _____
a. micromarketing
b. micromerchandising
c. cross-merchandising
d. scrambled merchandising
c
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Identify the statement that fails to reinforce the idea that the purchases made by consumers may not be truly voluntary.
A. Price fixing and price gouging may restrict the consumer's freedom. B. The more the consumers need a product, the less free they are to choose. C. There may be marketing practices aimed at vulnerable populations such as children or the elderly. D. The consumer may experience anxiety and stress, for example, when purchasing an automobile. E. All of the answers are correct. F. None of the answers are correct.
Use of which of the following specific types of language is recommended as a strategy for productive communication?
A) Unambiguous language B) Biased language C) Accusatory language D) Trigger words E) Provocative questions
A career that is self-directed, boundaryless, and requires reformulation is:
a. traditional career b. directed career c. normal career d. protean career
Warnings on television commercials for prescription drugs include a list of sometimes grotesque side effects that are possible when taking that particular drug. The consumer right to ____ most applies to these commercials.
A. know B. safety C. redress D. choose E. be informed