Seventh Generation is a company producing products that limit the amount of negative impact on the environment. Its product line includes dishwashing liquid, toilet paper, paper towels, baby wipes, and laundry detergent, to name a few. Seventh Generation is now interested in producing a new line of clothing, mostly T-shirts, shorts, and long pants for both men and women. Its research indicates that they should use psychographic segmentation in their marketing strategy. Which group of segmentation variables will Seventh Generation be using?
A. Geographic location
B. Age, sex, and socioeconomic characteristics
C. Social class variables
D. Personality characteristics, motives, and lifestyles
E. Family life cycle, social class, and religion
Answer: D
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Answer the following statements true (T) or false (F)
1. Supply of safe water is a concern in developing nations, but fortunately not in Canada. 2. Climate change is also referred to as global warming. 3. Environmental audits within a corporation typically focus on particular plants or projects operating in sensitive environmental areas. 4. Corporations should engage in a dialogue with government agencies in order to contribute to the resolution of environmental problems. 5. Government departments can assist corporations in meeting environmental performance objectives.
The account that is credited for the Social Security tax withheld from the employee's earnings is
a. Social Security Tax Expense; b. Payroll Excise Payable; c. Payroll Taxes Expense; d. Social Security Tax Payable; e. Federal Tax Expense
The measures of location are also known as measures of central tendency because they tend to describe the center of the distribution
Indicate whether the statement is true or false
Haley requires all applicants take a paper-and-pencil test with logic and math problems on it. Haley is giving her applicants a(n) ______ test.
A. honesty B. skills C. personality and interest D. cognitive ability