Which of the following is NOT a benefit of repeating a message?
A) Improved sales
B) reminds the audience
C) can lead to improved learning
D) offsets the "noise"
E) contributes to credibility
Answer: A
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Potter’s Box is a four-step process for deciding how to act in an ethical dilemma
Indicate whether the statement is true or false.
Which of the following was not true of television in the 1960s?
a. Audiences continued to be satisfied with the same programs they liked in the 1950s. b. Advertisers came to rely on the Nielsen ratings to help them target a productive audience. c. Television programming underwent criticism from the chairman of the Federal Communications Commission. d. Technological improvements included satellite transmission and color television broadcasting.
One way to test evidence is to determine if it is consistent with other known facts.
Answer the following statement true (T) or false (F)
"Female bosses are more nurturing. I know because I've had two of them." This is an example of which of the following fallacies of reasoning?
A) transfer
B) appeal to tradition
C) straw man
D) anecdotal evidence