Which one of the following is a stated recommendation for PR practitioners who work with others outside their field?

a. Use caution when commenting on the contributions of PR team members.
b. Do not discuss personal opinions of specific project elements.
c. Avoid using PR industry-specific jargon with others.
d. Do not comment on organizational values that are not included as part of the project.


c. Avoid using PR industry-specific jargon with others.

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1.The most significant returns on investment for the OSA campaign was increasing membership. 2.The Love is Love campaign celebrated mothers and daughters. 3.Research indicated that the very act of allowing same-sex marriage was economically beneficial for both the travel and wedding markets. 4.The strategy of the Love is Love wedding was to provide only gay couples with the chance to marry. 5.The Love is Love event was one of Fort Lauderdale’s most awarded single campaigns.

Communication & Mass Media

In most group situations, norms are written and formal

Indicate whether the statement is true or false

Communication & Mass Media

Because an issue doesn't seem relevant to a ________ audience, it is helpful to inform listeners why your topic matters to them and why they should care about it.

A. hostile B. neutral C. normal D. receptive

Communication & Mass Media

When we are thinking about placements like sitting in rows, around a conference table, or on the ?oors and couches in someone's living room we are considering the group's what?

A) norms B) arrangement C) cohesiveness D) role

Communication & Mass Media