Explain what «brand voice» is and why it is important for the writer to embrace and work with this voice on behalf of the brand.

What will be an ideal response?


Answers vary.

Communication & Mass Media

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Narrative and discourse analysts study

a. argumentation and persuasion b. interpretation and meaning c. the structure and properties of stories d. human communication as drama e. the ways in which communication maintains power structures in society

Communication & Mass Media

List several guidelines for presenting a group's thinking to others. You may include general tactics for discussing the solution, as well as specific tips for speaking in panels and symposiums

What will be an ideal response?

Communication & Mass Media

If everything changes in web journalism, what changes about deadlines?

a. Deadlines are superfluous and can be ignored b. Deadlines stay the same c. Deadlines move from evening to the morning of the next day d. The deadline isn't in a few hours after the event, the deadline is now

Communication & Mass Media

Highlighting the differences between your own culture and another is ethnocentric and unethical.

Answer the following statement true (T) or false (F)

Communication & Mass Media