Making adjustments to the marketing plan is part of which stage of market planning?
A) SWOT analysis
B) portfolio analysis
C) implementation and control of the marketing plan
D) situation analysis
E) development of marketing objectives
C
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A new machine is expected to produce a MACRS deduction in three years of $50,000.YearFV of $1 at 12% FV of an ordinary annuity at 12% PV of $1 at 12% PV of an ordinary annuity at 12%1 1.120 1.000 0.893 0.893 2 1.254 2.120 0.797 1.690 3 1.405 3.374 0.712 2.402 4 1.574 4.779 0.636 3.037 5 1.762 6.353 0.567 3.605 6 1.974 8.115 0.507 4.111 If the company has a 12% after-tax hurdle rate and is subject to a 30% income tax rate, the correct discounted net cash flow to include in an acquisition analysis would be:
A. $10,680. B. $0. C. $24,920. D. $46,280. E. None of the other answers is correct.
If a company's pricing objective is to meet the competition or to maintain existing prices, it is using _____ pricing.
A. head-on B. target return on investment C. status quo D. market share E. demand-oriented
Different project life cycle models are used for different types of projects
Indicate whether the statement is true or false
Coming up with a product design that will have the highest utility for a sufficient number of people to ensure sufficient sales to justify making the product is known as the ___________ problem in marketing literature.
A. capital budgeting B. share of choice C. fixed-cost D. traveling-salesman