What is brand extension? Provide an example of brand extension.
What will be an ideal response?
A brand extension is use of the same brand name in a different product line. Examples will vary: Ferrari cars and clothing lines, Frito-Lay and Tostitos dips to go with the chips, and Disney home fashions.
You might also like to view...
Some observers argue that insider trading is an efficient means to disseminate accurate information about the market and that it moves the markets in the direction of equilibrium. The challenge to this argument is, however, that this is accomplished by unfair and unethical means.
Answer the following statement true (T) or false (F)
An organization which adopts the innovation product/service strategy is often "first to market"
with its innovations, gaining a head start over its competitors. Indicate whether the statement is true or false
Which one of the following is an example of a deferred revenue?
A) Sales are made to customers on credit. B) Revenue has been earned but not yet recorded. C) Payments are received prior to providing the services to customers. D) Cash sales are made to customers.
Meghan’s organization offers several sets of benefits. One set would appeal to young single employees because it provides more paid time off for personal activities and no reimbursements for child care expenses. Another set would likely appeal to parents with young children because it does provide child care reimbursements and other benefits important to parents, such as life insurance. Meghan’s organization is offering a _______ flexible benefits plan.
A. modular B. core-plus C. full-choice D. defined benefit E. low-deductible plan