To overcome receiver resistance to a persuasive appeal, the price typically should be

a. mentioned early in the message to avoid the impression of deception.
b. delayed in the message until reader benefits have been established.
c. implied or stated in broad terms.
d. omitted from the sales message.


B

Business

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Indicate whether this statement is true or false.

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Cecilia made a check out to Gideon for $15 . Gideon fraudulently changed the check to read $150, and cashed it at Corner Bank. Is Cecilia discharged from liability on the check?

a. Yes, Cecilia owes nothing on the check because alteration of a check is a real defense and real defenses are good even against holders in due course. b. No, Cecilia pays $150 because of the impostor rule. c. No, Cecilia pays $150 because she in not an indorser or accommodation party. d. Yes, Cecilia owes nothing unless Corner Bank is a holder in due course in which case she owes the original $15.

Business

State trial courts of general jurisdiction:

a. may be called county, district, common pleas, or supreme courts. b. have a dollar limitation on their jurisdiction in civil cases. c. cannot hear criminal cases. d. maintain no formal records of their proceedings.

Business

Explain the ways in which the federal government has tried to change the landscape of corporate governance and executive compensation

Business