Which of the following statements about customer relationships is true?
A) Customers who are not profitable at the beginning of a relationship are highly unlikely to become profitable.
B) Small increases in customer retention rate can translate into substantial increases in a company's profits.
C) Today's successful companies are more likely to take a transaction-based view than a relationship-based view.
D) It costs more to retain existing customers than to recruit new customers.
E) Relationship marketing focuses only on those customers who are currently profitable.
B
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When it comes to length, an application letter should
A) be at least two pages long, since it shows the prospective employer that you write well and are serious. B) be no more than a single paragraph. C) contain one paragraph for every 5 years of full-time employment. D) be short—no more than three paragraphs. E) be long enough to cover everything that appears on your résumé.
Sexual and racial harassment will happen, and there is little a business can do to eliminate the problem.
Answer the following statement true (T) or false (F)
The _____________, a group of developed countries, is known for its individual country surveys and other research studies.
What will be an ideal response?
Under federal immigration law all:
a. employees must obtain a work identification card from the U.S. Citizenship and Immigration Services b. employees must be certified as eligible to work by the Department of Labor or similar state agency c. employers must collect evidence of legal work status for non-U.S. citizen employees only d. employers must keep a certified copy of passports of all new employees e. none of the other choices