What are the steps practitioners should take when conducting a focus group?

What will be an ideal response?


Steps taken when conducting a focus group: (1) Develop a list of general questions based upon
information needs. (2) Select as a moderator someone skilled in interviewing techniques. (3) Recruit
eight to 12 participants. (4) Record the session on either audiotape or videotape. (5) Observe the
session. (6) Limit the discussion to 60-90 minutes. (7) Discuss opinions, problems, and needs, not
solutions. (8) Transcribe the session. (9) Prepare a written report on session.

Communication & Mass Media

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Effective presenters maintain direct eye contact with audience members 100 percent of their speaking time

Indicate whether the statement is true or false

Communication & Mass Media

What is one of the most important aspects of the introduction?

A) supporting your main ideas B) establishing your credibility C) reinforcing your main points D) calling the audience to act

Communication & Mass Media

Allison reminds Jake that there is an exam on Wednesday in

their Intercultural Communication course. This is an example of which type of claim? a. Claim of conjecture b. Claim of valuec. Claim of fact d. Claim of policy e. Claim of opinion

Communication & Mass Media

Provide an example of a deductive argument.

What will be an ideal response?

Communication & Mass Media