When selling industrial goods and services, using representatives who are trained to understand the needs of each customer is a key component of
A) advertising.
B) personal selling.
C) sales promotions.
D) publicity.
E) interactive marketing.
Answer: B
Explanation: B) Many products (such as insurance, custom-designed clothing, and real estate) are best promoted through personal selling, person-to-person sales. Industrial goods and services rely significantly on personal selling. Industrial sellers emphasize personal selling by trained representatives who understand the needs of each customer.
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