Explain the difference between current assets and fixed assets and give examples of each.
What will be an ideal response?
Assets that could be converted into cash within a year are current assets. They are considered very "liquid," meaning they can be liquidated into cash relatively quickly. Current assets are short-term assets, as opposed to longer-term (fixed) assets. In the category of current assets, you will find cash, marketable securities, accounts receivable, inventories, and miscellaneous assets.
Fixed assets are longer-term assets such as land, buildings, and equipment. All of these assets, with the exception of land, are depreciable. Because these assets age, wear out, and decline in value, their original cost is "written off" or "depreciated" over a number of years.
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Guerilla marketing tactics include the following, except:
A) creativity B) willingness to try something unusual C) offering coupons and rebates D) quality relationships
Blaine contributes property valued at $50,000 (basis of $40,000) in exchange for a 25% interest in the BIKE Partnership. If the property is later sold for $70,000, gain of $15,000 will be allocated to Blaine.
Answer the following statement true (T) or false (F)
What strategy would a marketer most likely use to promote something that cannot be seen, has no smell, and cannot be felt?
A) idea marketing B) place marketing C) people marketing D) relationship marketing E) one-to-one marketing
Which of the following is true in relation to market share and monopoly power?
a. A market share greater than 50% generally indicates monopoly power. b. A market share between 50 and 75% is, in itself, inconclusive in determining monopoly power. c. Market share is rarely used as a test of monopoly power because it is difficult to determine. d. Market share is a common test for monopoly power because it is an easy, objective measurement for courts to determine.