Camila is preparing for a speech on road safety rules. She wants to present information that has proximity for her audience. In this scenario, which of the following strategies can be adopted by Camila?

a. She can present facts and statistics on the number of accidents that occur all over the world.
b. She can discuss a recent accident that took place in their locality.
c. She can explain how road safety rules have evolved over the period of time.
d. She can list the rules and regulations that should be followed.


b. She can discuss a recent accident that took place in their locality.
Camila can discuss a recent accident that took place in their locality. Psychologically, we pay more attention to information that is related to our "territory"-to our family, our neighborhood, or our city, state, or country.

Communication & Mass Media

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