Which of the following is NOT true of group-administered surveys?
A) Variations for group-administered surveys are limitless.
B) Students can be administered surveys in their classes.
C) Twenty to thirty people might be recruited to view a television program sprinkled with test commercials.
D) The researcher will often compensate the group with a monetary payment as a means of recruiting the support of the group's leaders.
E) A survey administrator works the whole group through the survey as a group, rather than an individual pace.
E
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Sea Company reports the following information regarding its production cost.Units produced 42,000unitsDirect labor$35per unitDirect materials$28per unitVariable overhead$17per unitFixed overhead$105,000in totalCompute the product cost per unit under variable costing.
A. $82.50 B. $80.00 C. $35.00 D. $63.00 E. $28.00
Which of the following is a potential downside to using patriotic themes in marketing programs?
A) Consumers rarely respond to patriotic marketing messages in a favorable manner. B) A consumer's societal orientation has no visible impact on product consumption. C) Patriotism could be viewed as an attempt to cash in on the nation's emotions. D) Patriotic Americans may have less disposable income than reformers. E) Mass marketing has limited appeal among patriotic Millennials.
To carefully integrate and coordinate the company's many communications channels to deliver a clear, consistent, and compelling message about the organization and its products, some companies appoint a(n) ________
A) idea champion B) marketing communications director C) sales representative D) business analyst E) media planner
Why is it important to summarize a current business problem, need, or opportunity in a proposal?
What will be an ideal response?