________ teaches marketers that they can build demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement

A) Demand theory
B) Learning theory
C) Economic theory
D) Psychological theory
E) Demographic theory


B

Business

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All corporations issue

a. common stock. b. preferred stock. c. treasury stock. d. convertible stock. e. putable stock.

Business

Consumer socialization refers to

A. the distinct phases that a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors. B. the people to whom an individual looks as a basis for self-appraisal or as a source of personal standards. C. the relatively permanent, homogeneous divisions in a society into which people sharing similar values, interests, and behavior can be grouped. D. the process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers. E. the modes of living that are identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them.

Business

When organizations have more people than they need, they can use ________ to reduce the surplus if they have planned far enough in advance.

A. outsourcing B. attrition C. promotion D. job specifications E. job analysis

Business

The ________ stage of group development can be marked by very positive emotions centering on successful task accomplishment, but it can also be a source of feelings of loss.

A. norming B. forming C. performing D. adjourning

Business