PR pro Brad Groznik, in the Frontline Media Writing Profile, said public relations writing boils down to this:
a. the writer’s talent and inspiration
b. effective persuasion based on hard thinking and strong strategy
c. a compelling story that the press will pick up
d. luck
b. effective persuasion based on hard thinking and strong strategy
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Answer the following statements true (T) or false (F)
1.Studies show that sites which include attractive images lead to greater attraction to that person than those with no image. 2.Research supports the “Romeo and Juliet” effect, which predicts that parental interference can strengthen attraction between two people. 3.The matching hypothesis refers to the tendency for people to seek partners who are extremely physically attractive. 4.Research shows that “opposites attract” relationships last longer than “similarities attract” relationships. 5.People like people with whom they are frequently in close proximity.
A well-organized speech leads to which of the following results?
A) Listeners may forget unconnected ideas. B) Listeners will stop attending to the speech. C) Listeners will be distracted while trying to reconstruct your logic. D) Listeners may resent the lack of structure and resist your message. E) Listeners will understand, remember, and be influenced by your message.
Which of the following needs has been identified by Maslow as
the belief that one has satisfied his or her full potential and is engaged in activities for which he or she is uniquely suited? a. self-actualization b. esteem and prestige c. love and social belonging d. safety and security e. physiological
Which logical fallacy involves stating an issue as an either-or-choice, overlooking other reasonable possibilities?
A) ?ad populum B) ?ad hominem C) ?false analogy D) ?faulty generalization E) ?false dichotomy